woman calculating social media roi

Calculating Social Media ROI

red balloon social media is a results-driven agency, so it’s no surprise that social media ROI (Return on Investment) is a hot topic for us. More than anyone, we understand why clients place such emphasis on this number; it means understanding how much your getting back (awareness, reach and money) for the investment of their…

the social media trifecta for healthcare

Photo by NEC Corporation of America via Creative Commons license on Flickr If you’re a healthcare executive, you well understand the bottom line burden – growing or maintaining your patient base to create revenue, and minimizing expenses, often in the form of penalties and fines. Good news – there are many examples of social media…