There are always changes taking place in the social media world, the past couple months have been no different. Check out this quick roundup of some of those changes on popular platforms Facebook, Instagram and Twitter. This article first appeared in our monthly newsletter – sign up here and never miss an update, and you’ll also receive our complimentary illustrated “Social Media for Executives at a Glance” guide by red balloon founder Jennifer Maggiore.
Facebook When it comes to making changes Facebook is the front-runner. Users of personal profiles can now upload a short video avatar instead of static images… Doesn’t seem to be taking off yet… Marketers weren’t left out in the last round of updates. Facebook has introduced dynamic Local Awareness Ads for businesses with more than 5 locations. For example, if you have 5 restaurant locations and each has their own page, you can now run one set of ads which dynamically update text and contact info depending on where the consumer is. Related to this product, Facebook is also now offering insights on foot traffic around your business, learn more here.
Instagram Back in August, the site announced it would “think outside the box” by allowing users to post landscape and portrait images. Now you don’t have to choose which of your friends to crop out of your group shot! In all seriousness though, shape can drastically change the context of an image, so we think it’s a pretty cool move. The site also released an app update on Nov 10, which now supports iOS9, iPhone 6s and 6s+.
Twitter From the start, Twitter has encourage brevity by limiting the expression of our deepest thoughts to 140 characters. However, the Wall Street Journal says that may soon change, since the character limitation is actually based on 30 year old technology. Check that article out here.