Facebook Training Program


Our signature 5-week Propel Training Program takes off on August 23rd, 2017 with an in-person Lift Off Lab Strategy Day in Scottsdale, AZ to get you started, followed by four webinars to help you harness the power of Facebook to grow your company’s sales! Sign up now for priority notification of early bird registration. Seating is very limited.

Want to make more money with Facebook?

red balloon social media has helped hundreds of clients meet their business goals with Facebook, including driving traffic to their websites, adding subscribers to their email lists and giving them more opportunities to sell than ever before. And we can teach you how to do it, too.

Are you…

  • a solopreneur, small business owner or manager trying to run a business with little time to deal with Facebook?
  • nervous because you delegated social media to an inexperienced employee and knew they needed more training?
  • tired of trying to figure out how to use Facebook and wish someone would make it easy for you?

Do you struggle with…

  • feelings of overwhelm?
  • not knowing what to say?
  • seeing your competitors successful on Facebook when you should be, too?
  • wishing you had a fun and easy way to engage with your customers while selling to new ones?

This could be the program for you.

Jennifer Maggiore is a dynamic, engaging expert. Her understanding of our challenges and needs resonated for franchisees, many of whom are looking for expert advice on building their social communities, and on more effectively engaging customers. In her energizing classes, Jennifer answered their toughest questions, gave them clear tips – and most importantly, actionable suggestions — on how to implement valuable strategies. We had great feedback and I highly recommend red balloon training solutions.”
– Melodi Harmon, Founder & CEO, Primp and Blow

red balloon’s coaches will make Facebook easy, effective – and yes – fun!

Lead Coach Jennifer Maggiore, is CEO of red balloon social media, a results-driven, award winning agency based in Scottsdale, AZ. Since 2005, she and her team have been retained by major national brands to design and execute successful social media campaigns, and to provide corporate training to their in-house marketing departments. She is passionate about helping organizations to succeed, and she’s the go-to for not just making more money, but at humanizing your brand, and making genuine connections with your audience.
Coach Heather Wilkinson provides mentoring and training for our creative team and clients, and is a project management master. She’s ready to help you make the rubber meet the road.
Coach Shelby Jackson creates goal-meeting strategies, keeps up with the ever-changing world of social media, and she’s ready to help you find solutions to your toughest day-to-day-challenges.
Graphic Designer Megan Lovino, is a successful artist and designer, and you’ll get to tap her extensive experience with translating corporate personas into successful visual brands. Learn more about our team here.

“red balloon social media helped us through a transitional period – we had the tricky task of condensing five agencies under one non-profit brand. We wanted to retain our current audiences and ultimately grow them. red balloon provided the expertise and training we needed to successfully create a new foundation for our social media activities. In the end, their training of our staff has allowed us aggressively grow our online communities and engage with them in a meaningful way that furthers our objectives. We found working with red balloon to be enjoyable and productive and we highly recommend them.”
– Torrie Taj, CEO, Child Crisis

Here’s what you’ll get:

Week 1: Lift Off Lab Strategy Dayred-balloon-social-media-offices-facebook-training-program

Get your laptop ready – our coaches will meet you on-site in our Lift Off Lab in Scottsdale, creating your company’s unique Facebook strategy, including:

» Launching (or refining) a successful Facebook Page – we create your custom-branded cover photo and help write an irresistible business description

» Propel Content Diagnostic – together, we customize a content plan for your business, so you’re never at a loss for strong messages

» Key Messaging Matrix – we help you identify your top customers and the influential messages that will move them from awareness to conversion

» Facebook Pages and the Pages app – learn to connect with prospects and customer anytime, anywhere

» Visit our beautiful Lift Off Lab training center in Scottsdale, AZ, network with like-minded business owners, and enjoy a healthy and delicious lunch, snacks and refreshments*

*(alternative webinar session available for those outside of Arizona)

Week 2 Webinar: Strategize for Social Success

» How to plan key messages and special offers over time for success

» red balloon Editorial Calendar template: track your marketing plans across all channels for best results

» Integrating blogs, eNewsletters, special events and holiday offers

Week 3 Webinar: Elevate How You Communicate

» red balloon Post Planner template overview – never run out of effective content by planning and scheduling posts

» Inspo Swipe File overview – your safety net for when you don’t know what to say

» How to craft a strong Call to Action and write posts that get attention

» How to schedule posts in Facebook

Week 4 Webinar: Rock Your Results With Reporting

» Remove the guesswork from your next campaign – learn to use the numbers to improve results

» red balloon Reporting Template overview – we make it easy to see what the numbers are telling you

» Closer look at Facebook Insights – ignore the stuff you don’t need and focus on the numbers that matter

Week 5 Webinar: Customer Service & Crisis Management

» red balloon Crisis Management template – The Good, The Bad, The Ugly

» How to provide amazing service through Facebook

» Managing complaints with integrity

» How to deal with trolls without phasing you or your team

Bonuses – Enroll early to take advantage of these bonuses

» Bonus #1: August 16th Kick Off to Success Call: What to expect, goal setting and preparing for success

» Bonus #2: red balloon’s Facebook Boosted Posts eGuide – boost your message with boosted posts

» Bonus #3: Webinar Transcripts and Recordings

» Bonus #4: All Templates used in weekly webinars

» Bonus #5: Access to our private Facebook group – our coaches will be there to support you along the way, and other participants can share what’s working for them

» Bonus #6: Next Steps Strategy Call – a 30-minute one-on-one call with one of our coaches at the end of the program

» Bonus #7: Bring a Guest to our Lift Off Lab Strategy Day

Because Four Peaks Mining Co is a new retail store, we knew from day one that we needed the expertise of a social media consultant to get started quickly, without making a lot of mistakes and wasting valuable time.

Jenn and her team at red balloon social media made it so easy to get started with social media. Now we are building a small but growing following and we’ve garnered new friends and enthusiasts for our store and events.

red balloon is always quick to respond to our questions and needs – they are always just an email away. Having a team with this level of knowledge and experience to help you sort through all of your options, then guide you through your beginning steps is priceless! We would recommend red balloon social media training without a doubt!”
– Teresa Lewis, Assistant Manager, Four Peaks Mining Co