“Only 31% of health care organizations have specific social media guidelines in writing.”

Source: Econsultancy

41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. What is your organization doing to reach them? Do you have appropriate checks and balance systems in place for your social media team?

Only 31% of health care organizations have specific social media guidelines in writing. Employees’ personal use of social media can have serious implications when it comes to HIPAA violations – do you have up-to-date documented social media guidelines? Are you actively facilitating social media training?

60% of doctors say social media improves the quality of care delivered to patients.* Are you innovating new ways for patients to feel better by staying connected?

Social media is a double edge sword for healthcare providers – it can have both favorable and unfavorable consequences.

Social media’s power cannot be overlooked, and it can be harnessed when you work with an experienced partner. red balloon understands how to effectively speak to current and prospective patients, community partners, stakeholders and policy makers while providing control and compliance systems.

healthcare trifecta
Is your healthcare organization using social media to its fullest advantage? red balloon specializes in three social media service areas for the healthcare industry:

+ for your marketing team: setting up “checks and balances” systems which remove surprises and ensure compliance; provide interdepartmental contribution of content while retaining control of what is published

+ for all employees: development of social media guidelines and training for employees and leadership on the importance of social media and how to avoid HIPAA and NLRA violations

+ for patients: implementing and encouraging the use of social media by patients who may experience fewer incidents of death and disability when they have social connections, may include closed moderated groups, in-room connection amenities and more

Contact us today for more information, or learn more about booking founder Jennifer Maggiore for a powerful and engaging speaker on topics of healthcare and compliance.


hc at a glanceWant to learn more? Subscribe to our monthly newsletter and get a complimentary copy of the Social Media Guide for Healthcare Executives At a Glance guide. Get a grasp on avoiding HIPAA and NLRA violations in social media, including case studies.


Contact us today for more information on our programs and to schedule your complimentary phone consult with a red balloon social media expert.

(*Sources: DC Interactive, Institute for Health, infographic from healtcareitnews.com, click to enlarge)