I was invited to do the Tech Talk segment for Fox 10, explaining the exciting new Apple Watch, Apple’s new smart watch developed specifically for use with Apple products. Apple is expected to announce pricing and availability dates at the March 9th “Spring Forward” event, to include 3 models – a basic model (starting at about $350), the Sport version which comes with a highly durable synthetic rubber band, and the higher Edition version with 18k gold casing, predicted to start at the $5-$10,000 range for fine watch collectors and tech taste makers. All watches have a polished sapphire crytal protective face and “taptic” engine, which allows the watch to move with the use of apps or to send “taps” to other Apple Watch users.
While most users will probably not use the watch for extended conversations, calls may be answered, initiated and seamlessly transitioned to the iPhone for a longer chat. The Glances feature will boil apps down to the most important, paired back information from familiar apps for appointment keeping, maps, weather, email and social notifications. The watch is also set to compete with fitness products like the Fit Bit and Jawbone with heart rate monitoring and nutrition apps. Most exciting is the convenience of Apple Pay and Passbook, which allows users to make purchases and board transportation with the flash of a wrist. If your home environment is wired for control through apps, you can even set notifications if you forget to turn the lights off when you leave for the day.
Apple fans are excited to have a watch that is designed to specifically integrate with Apple phones, and we’ll likely see this reflected in responsive web development, with websites and apps designed not just for desktop computers, tablets and phones, but also for small watch-size screens.
While the Apple Watch will likely be met with much fanfare, there has so far been some criticism based on price, the typical Apple design and the fact that some people simply don’t need the redundant services now provided by an iPhone. Skeptics would do well to remember, though, that tablets had not yet been widely adopted prior to the introduction of the iPad – we’ll see what consumers think with the release of the Apple watch this spring.