ad spend budget

3 Ways to Maximize Your Ad Spend Budget

As a leader in your organization, managing a team and budget is par for the course. But in the world of online advertising, tracking your ad spend budget is easier said than done. All too often, unknown variables can lead to bottom-line surprises for marketers. Here are three tips you can use so you stay…

better management of social media from mobile

better management of social media via mobile

If you’re an executive or business manager charged with managing your social media, you’re more than likely doing it on the run or while multi-tasking. First, slooowwww down, mistakes most often happen when we’re distracted (make sure you’re actually posting that photo of you and your pals at the bar to your personal account). Second,…

Social Media Marketing: choosing the right platform

Social media marketing can achieve many organizational objectives – if it is done correctly. If you are careless about your strategy, it can actually hurt your business.  Developing a solid and effective strategy begins with choosing the right platforms. Consider the three questions below from the Executive’s Guide to Social Media. Visit our social media…

Social Media Roundup for November 2015

There are always changes taking place in the social media world, the past couple months have been no different. Check out this quick roundup of some of those changes on popular platforms Facebook, Instagram and Twitter. This article first appeared in our monthly newsletter – sign up here and never miss an update, and you’ll…