The Secret to Effective Facebook Ads

Our Founder + CEO, Jennifer Maggiore, was recently interviewed by digital marketing expert and fitness consultant Amanda Tress about running successful Facebook ads. They talked about how many small business owners run Facebook ads without a bigger strategy in place, relationship marekting and microinfluencers, and the other tools available to cost-effectively prospect online. Do you…

woman calculating social media roi

Calculating Social Media ROI

red balloon social media is a results-driven agency, so it’s no surprise that social media ROI (Return on Investment) is a hot topic for us. More than anyone, we understand why clients place such emphasis on this number; it means understanding how much your getting back (awareness, reach and money) for the investment of their…

how to use sample yelp responses

How to Manage Review Sites and Sample Yelp Responses

Consumer review sites allow customers of restaurants, retail businesses, and service providers to leave information for other prospects about their experiences with the business. Sites like Yelp and Angie’s List provide a public forum for sharing comments and ranking the services provided by a business. For example, Yelp responses from customers have a big impact…