How To: Healthcare and Review Sites

Healthcare and reviews sites… Do you feel a shiver run down your spine at the mention of Yelp? Do you shudder in your scrubs at the mention of HealthGrades or the BBB? Consumers want to be heard, and they are increasingly turning to (very) public online platforms to share their experiences – good and bad.…

the risks of mobile health apps

Courtesy of Ziggy Creative Colony via Flickr/Creative Commons Mobile health, or mHealth apps are increasingly abundant – not only among healthcare professionals, but among patients as well. From the healthcare professional’s perspective, these apps can help guide important decisions when it comes to patient care, and can allow for improved communications with fellow physicians and…

avoid expensive mistakes in healthcare marketing

  Social media is not only enjoyable; it can actually be incredibly beneficial to the healthcare industry and patients alike. Assuming you avoid expensive mistakes in healthcare marketing related to HIPAA violations. Should be common sense, but with the ease and convenience of web technology and social media, hasty mistakes are easy to make.

 Often…

the social media trifecta for healthcare

Photo by NEC Corporation of America via Creative Commons license on Flickr If you’re a healthcare executive, you well understand the bottom line burden – growing or maintaining your patient base to create revenue, and minimizing expenses, often in the form of penalties and fines. Good news – there are many examples of social media…