By Chris Pace Owner and Managing Principal, Congruity Solutions Remember the days of the cash register on the counter? Spreadsheets done in pencil? Sounds funny to some people, but that was how it was done. If you’ve been in business for a few years, it might even be how you’re still doing things. Moving over…Details
My friend Lila is a great publicist, and in this post she shares some great tips for how you can pitch your own stories to reporters without paying big bucks for someone else to do it. Lila explains the difference between marketing and PR, how to get started and how to contact reporters. Talk to…Details
I had a great time this morning with host Stephanie Sandoval on her show Sonoran Living Live, which airs on ABC’s affiliate in Phoenix, Arizona, channel 15. We talked about registration opening tomorrow for Manifest U and how marketing your products and services is so crucial. Thanks to Stephanie and the team at ABC, they…Details
Yes you DO need a marketing strategy. There are lots of business owners, executives and entrepreneurs out there flying by the seats of their pants without a plan. Whether you are in start up more or have an established business, you need that roadmap to evaluate where you are today vs where you want to…Details
I had a great conversation with my friend Matt Meaker, a litigation attorney with Andante Law, recently about professional development. He is a pretty clever guy, doing the things that most of know we need to do, and never get around to. We first met when he sent me a message on Linkedin saying that…Details
I know, this sounds like a bad interview question, right? I’m not asking you how you handle an argument with your cubicle-mate, or what you do when you to punch your boss in the face.
Truly, how do you handle conflict? When a client is rude to you? When a business partner puts you in an awkward situation or makes you look bad?Details
The sad part is that the death of a business is often times caused by self-inflicted wounds:
Time or Money: As a leader, you must be prepared to sacrifice for your business when times are hard. This isn’t the time to wish you were golfing or to feel sorry that you’re putting off retirement for a couple more years. This is known as “when the going gets tough, the tough get going”. You must be willing to learn about marketing your business and do your part if you can’t afford full-service marketing, or you need to be willing to pay for full-service if your time is best spent on other activities. Its time or money, nobody rides for free.
Social Media showed up on the marketing scene and exploded. Once there was some inital success and a few cases studies, companies big and small went crazy setting up profiles on every social media platform under the sun. Some have been managed well, some not at all. Some employers have come under fire while some employees have felt the heat. Do you know who in your organization should be managing your social media? What can you ask of them? What SHOULD you ask of them?Details
As a leader of 2 companies, I sometimes feel like my hair is on fire! 2 sets of clients, business contacts, appointments, deadlines, urgent issues, due dates, projects, and KPIs (key performance indicators). You get the idea- Calgon take me away kind of stuff.Details