Social media is not only enjoyable; it can actually be incredibly beneficial to the healthcare industry and patients alike. Assuming you avoid expensive mistakes in healthcare marketing related to HIPAA violations.
Should be common sense, but with the ease and convenience of web technology and social media, hasty mistakes are easy to make. Often times, there seems to be a disconnect; many healthcare professionals are quick to share protected health information online as part of sharing their days – information they’d never share with others outside of work. An innocent mistake could cost you, though, like this physical therapy provider. The practice added testimonials to it’s site, including patients’ full names and full face photos without HIPAA compliant written authorizations. The result is a $25,000 fine, and training and reporting requirements.
Good marketing idea, poor execution.
Marketing teams require specialized training to understand HIPAA, including:
+ documented social media guidelines (guidelines should also cover content that appears on your website and in external emails)
+ provide regular training at intervals, not just at new hire orientation; social media is always changing and so should your training
+ bonus: managers should have specialized NLRA training to handle complaints from employees, as social media posts may be considered protected concerted communications
red balloon specializes in developing social media guidelines and HIPAA compliance training programs for health care organizations, and we are here to help. Contact us today for more information at 480-270-5395.