the risks of mobile health apps

Courtesy of Ziggy Creative Colony via Flickr/Creative Commons Mobile health, or mHealth apps are increasingly abundant – not only among healthcare professionals, but among patients as well. From the healthcare professional’s perspective, these apps can help guide important decisions when it comes to patient care, and can allow for improved communications with fellow physicians and…

Social Media Marketing: choosing the right platform

Social media marketing can achieve many organizational objectives – if it is done correctly. If you are careless about your strategy, it can actually hurt your business.  Developing a solid and effective strategy begins with choosing the right platforms. Consider the three questions below from the Executive’s Guide to Social Media. Visit our social media…

avoid expensive mistakes in healthcare marketing

  Social media is not only enjoyable; it can actually be incredibly beneficial to the healthcare industry and patients alike. Assuming you avoid expensive mistakes in healthcare marketing related to HIPAA violations. Should be common sense, but with the ease and convenience of web technology and social media, hasty mistakes are easy to make.

 Often…

2016 tech predictions for Fox 10 Phoenix

I was asked recently to stop by the local Fox affiliate in Phoenix, Fox 10, to talk about upcoming 2014 tech predictions. Predictions include tech tattoos, driverless cars, developments in artificial intelligence and virtual reality. And, one new item since the broadcast, we’re hearing rumors of needing to optimize for digital assistants (think Siri and…

Social Media Roundup for November 2015

There are always changes taking place in the social media world, the past couple months have been no different. Check out this quick roundup of some of those changes on popular platforms Facebook, Instagram and Twitter. This article first appeared in our monthly newsletter – sign up here and never miss an update, and you’ll…