A Long Line at the Brooklyn Ice Cream Factory Summer is right around the corner, and if you are thinking about marketing a seasonal business – you are most likely preparing for a couple of extremely busy or awfully slow months ahead. As you know, it’s crucial to keep your social media game strong, and…
Courtesy of Ziggy Creative Colony via Flickr/Creative Commons Mobile health, or mHealth apps are increasingly abundant – not only among healthcare professionals, but among patients as well. From the healthcare professional’s perspective, these apps can help guide important decisions when it comes to patient care, and can allow for improved communications with fellow physicians and…
Elder abuse online continues to be an issue, and continues to be underscored in the news. Social media has become a necessity for communicating value, positioning your organization as the provider of choice in the community and as a customer service vehicle. However, the healthcare industry continues to contend with the fact that social media…
Social media marketing can achieve many organizational objectives – if it is done correctly. If you are careless about your strategy, it can actually hurt your business. Developing a solid and effective strategy begins with choosing the right platforms. Consider the three questions below from the Executive’s Guide to Social Media. Visit our social media…
Social media is not only enjoyable; it can actually be incredibly beneficial to the healthcare industry and patients alike. Assuming you avoid expensive mistakes in healthcare marketing related to HIPAA violations. Should be common sense, but with the ease and convenience of web technology and social media, hasty mistakes are easy to make. Often…
In 2011, a warning was given to a nurse for commenting on a blog post. It was a small-town newspaper site, and she used a nickname for the patient and the comment was a positive one. She never mentioned medical conditions or the name of the person. However, since it was a small town, other…
I was asked recently to stop by the local Fox affiliate in Phoenix, Fox 10, to talk about upcoming 2014 tech predictions. Predictions include tech tattoos, driverless cars, developments in artificial intelligence and virtual reality. And, one new item since the broadcast, we’re hearing rumors of needing to optimize for digital assistants (think Siri and…
There are always changes taking place in the social media world, the past couple months have been no different. Check out this quick roundup of some of those changes on popular platforms Facebook, Instagram and Twitter. This article first appeared in our monthly newsletter – sign up here and never miss an update, and you’ll…
Recently a clinic in London mistakenly revealed the identities of more than 700 patients with AIDS who’d signed up for an email-based appointment reminder service that included a monthly newsletter. The newsletter “To:” addresses were from an Outlook list, and were visible by anyone who received the email. As a result, there are two…
I recently had the privilege of writing a guest post over at the Compliance & Ethics Blog for the Healthcare Compliance Association, which focuses on helping healthcare companies keep their status as compliant organizations. Read below for the introduction or head over to their blog for the full post. – Jenn Social Media is paving…