Social Media showed up on the marketing scene and exploded. Once there was some inital success and a few cases studies, companies big and small went crazy setting up profiles on every social media platform under the sun. Some have been managed well, some not at all. Some employers have come under fire while some employees have felt the heat. Do you know who in your organization should be managing your social media? What can you ask of them? What SHOULD you ask of them?
Are there relevant business conduct guidelines? Inform employees that these guidelines are also applicable when they are online on company time.Can employees participate in social media during company time?Can employees participate in social media using company resources?Are temporary employees, interns, and contractors granted access to internal social media platforms?Are internal social media platforms considered safe for confidential material?
Are employees clear on what is intellectual property? on what is confidential?
Are temporary employees, interns, and contractors allowed to identify themselves as part of the company on external social media platforms?
Are external blogs allowed?
Does the company monitor and respond to discussions in the blogosphere?
Do executives have special considerations when blogging?
Can employees disagree with the company or their coworkers?
What should employees do about negative comments on their blog?
Can employees talk about the competition?
Can employees offer advice?
Can employees interact with their personal social networks during company time and/or on company resources?
Can employees start or participate in unofficial groups?