are you going to get sued?

Social Media showed up on the marketing scene and exploded. Once there was some inital success and a few cases studies, companies big and small went crazy setting up profiles on every social media platform under the sun. Some have been managed well, some not at all. Some employers have come under fire while some employees have felt the heat. Do you know who in your organization should be managing your social media? What can you ask of them? What SHOULD you ask of them?