Social Media showed up on the marketing scene and exploded. Once there was some inital success and a few cases studies, companies big and small went crazy setting up profiles on every social media platform under the sun. Some have been managed well, some not at all. Some employers have come under fire while some employees have felt the heat. Do you know who in your organization should be managing your social media? What can you ask of them? What SHOULD you ask of them?
As a leader of 2 companies, I sometimes feel like my hair is on fire! 2 sets of clients, business contacts, appointments, deadlines, urgent issues, due dates, projects, and KPIs (key performance indicators). You get the idea- Calgon take me away kind of stuff.
Social Media is a funny thing- some seem to stumble into overnight success. For others, it requires time to get the hang of it, or working with a professional to help them “get it”. Unfortunately, lots of people in the latter group end up driving the rest of us nuts. So, here are my top 5 tips for getting it right!